About Sports Tourism Solutions

What do we do? 

Sports Tourism Solutions is a consultancy specialising in sports travel communications, content creation and destination marketing. With more than 40 years of combined expertise and knowledge in sports and travel journalism and PR, our range of services enable destinations, event organisers, venues and hospitality providers to leverage their sports tourism potential and increase footfall, growth, revenue and global visibility in one of the fastest-growing sectors of the travel industry.

What services do we offer? 

We provide tailored consultancy in communications development, destination marketing, sports PR, content creation and campaign delivery. Whether you’re launching a sports tourism initiative or enhancing your existing offerings, our services are flexible and scalable to fit your goals and market positioning. 

Who can benefit from our expertise? 

Our services are designed for tourism boards, event organisers, sports venues, hospitality providers, and destinations seeking to grow through sports tourism. Whether you’re improving destination appeal, or developing a content campaign, we help you unlock new audiences and economic value through strategic and creative sports-focused travel solutions. 

What makes us different? 

With more than 40 years of combined experience in sports journalism, travel writing, and tourism PR, we offer deep industry insight, trusted networks, and proven results. Our unique blend of content creation and niche expertise helps clients turn their sports assets into powerful tourism drivers with real, measurable impact. 

Why should destinations and venues focus on sports tourism? 

Sports tourism attracts high-value, repeat visitors and boosts off-peak travel. It strengthens local economies, enhances global image, and encourages infrastructure investment. Destinations that leverage sport effectively enjoy long-term growth and visibility. We help you identify and activate your sports assets to realise that potential.

How can content creation boost sports tourism? 

At Sports Tourism Solutions, we create compelling, high-quality content tailored to the sports tourism sector. Whether you’re a destination, event organiser, venue, or hospitality provider, our expert editorial team brings decades of experience in storytelling, publishing, and communications to elevate your brand. Compelling content connects sport, places and people – essential for inspiring travel. We can tell your sports tourism story.

Sports Tourism News: website and digital magazine 

Sports Tourism Solutions publishes Sports Tourism News, a website and digital magazine specialising in sports travel and sports events. One of our original editorial projects, Sports Tourism News covers the sports travel niche through a mix of destination guides, sports travel bucket list inspiration, industry launches, plus event and venue profiles. See the media pack at sportstourismnews.com