Sports Tourism Solutions

Sports Tourism Solutions is a consultancy specialising in sports travel communications, content creation and destination marketing. With more than 40 years of combined expertise and knowledge in sports and travel journalism and PR, our range of services enable destinations, event organisers, venues and hospitality providers to leverage their sports tourism potential and increase footfall, growth, revenue and global visibility in one of the fastest-growing sectors of the travel industry.

We provide tailored consultancy in communications development, destination marketing, sports PR and content creation. Whether launching a sports tourism initiative or enhancing your existing offerings, our services are flexible and scalable to fit your goals and market positioning.

Our services are designed for tourism boards, event organisers, sports venues, hospitality brands, and destinations seeking to grow through sports tourism. Whether you’re improving audience appeal, or developing a content campaign, we help you unlock new audiences and economic value through impactful and creative sports-focused travel solutions.

With more than 40 years of combined experience in sports journalism, travel publishing, and tourism PR – and 15 years covering the sports tourism sector – we offer deep industry insight. Our unique blend of editorial thinking and niche expertise helps clients turn their sports assets into powerful tourism drivers with real, measurable impact.

One of the fastest-growing sectors in the global travel industry, sports tourism is a “fundamental axis”, says UN Tourism (unwto.org), generating around “10% of the world’s expenditure on tourism”. According to the Travel & Tourism at a Turning Point report, published in July 2025 by the World Economic Forum in collaboration with Kearney, sports tourism was valued at US$609 billion in 2023 and is forecast to grow at a compound annual growth rate (CAGR) of 16%, reaching more than US$1.7 trillion in less than a decade.

Sports tourism attracts high-value, repeat visitors and boosts off-peak travel. It strengthens local economies, enhances global image, and encourages infrastructure investment. Destinations that leverage sport effectively enjoy long-term growth and visibility. We can help you identify and activate your sports assets to realise that potential.

At Sports Tourism Solutions, we create compelling, high-quality content tailored to the sports tourism sector. Whether you’re a destination, event organiser, venue, or hospitality provider, our expert editorial team brings decades of experience in publishing and communications to elevate your profile. With compelling content that connects sport, places and people – essential for inspiring travel – we can help turn your company into a sports tourism brand. One of our key editorial projects, Sports Tourism News, showcases destinations, venues and events. See sportstourismnews.com